As the Principal Engineering Consultant for a leading e-commerce platform in India, I led the development of a groundbreaking feature: a real-time personalized feed that revolutionized how users discover and engage with content within our application. This TikTok-inspired feature, tailored for e-commerce, significantly enhanced user engagement and time spent on the platform.
As the Principal Engineering Consultant for a major e-commerce player in India, I led the development of two groundbreaking platforms that significantly boosted our revenue streams and user engagement: an advanced Ad Platform and an innovative Social Commerce solution. These projects not only enhanced our digital marketing capabilities but also positioned us at the forefront of e-commerce innovation.
In the early 2010s, as India’s e-commerce landscape was just beginning to take shape, I had the opportunity to lead a transformative project at Tradus. As the Senior Engineering Manager, I was tasked with developing India’s first true e-commerce marketplace, a challenge that would push the boundaries of what was possible in the country’s nascent online retail space.