Advertising Technology

In the early 2010s, as digital advertising was gaining momentum in India, I had the opportunity to work at Tyroo, the country’s largest adtech company at the time. As a Software Engineer, my role was pivotal in developing analytical systems that would shape the future of data-driven advertising in the region.

In 2009, I had the opportunity to work as a Software Engineer at Clickable in Gurgaon, India. Clickable, recognized as a TechCrunch Top 50 company, was at the forefront of simplifying pay-per-click (PPC) advertising management across major networks. My role focused on enhancing the security and scalability of their flagship product, contributing to its robust performance and future-readiness.