In the early 2010s, as digital advertising was gaining momentum in India, I had the opportunity to work at Tyroo, the country’s largest adtech company at the time. As a Software Engineer, my role was pivotal in developing analytical systems that would shape the future of data-driven advertising in the region.
In the fast-paced world of digital marketing, having access to real-time, accurate SEO data is crucial for making informed decisions. This article details my experience in developing a state-of-the-art SEO analytics platform, focusing on scalable architecture and innovative use of big data technologies to deliver real-time insights.
In the ever-evolving digital landscape, content platforms like Momspresso need robust data infrastructure to deliver personalized experiences to their users. Today, I’m excited to share insights into the scalable data pipeline we’ve built for Momspresso, which powers their analytics and recommendation systems.