As the Principal Engineering Consultant for a leading e-commerce platform in India, I spearheaded the development of a state-of-the-art real-time data ingestion and analytics framework. This project aimed to provide comprehensive, real-time insights into user behavior and system performance, surpassing the capabilities of traditional analytics tools like Adobe Analytics and Google Analytics.
In the early 2010s, as digital advertising was gaining momentum in India, I had the opportunity to work at Tyroo, the country’s largest adtech company at the time. As a Software Engineer, my role was pivotal in developing analytical systems that would shape the future of data-driven advertising in the region.
In the realm of logistics and transportation, data-driven decision-making has become a crucial factor for success. As a data science consultant for Blackbuck, often referred to as the “Uber for trucks” in India, I had the opportunity to work on a groundbreaking project that would shape the company’s strategic direction. This article delves into our process of analyzing vast amounts of GPS data and satellite imagery to identify key routes for Blackbuck’s operations, ultimately influencing critical business decisions and investor relations.
In the fast-paced world of digital marketing, having access to real-time, accurate SEO data is crucial for making informed decisions. This article details my experience in developing a state-of-the-art SEO analytics platform, focusing on scalable architecture and innovative use of big data technologies to deliver real-time insights.