Logistics

In the realm of logistics and transportation, data-driven decision-making has become a crucial factor for success. As a data science consultant for Blackbuck, often referred to as the “Uber for trucks” in India, I had the opportunity to work on a groundbreaking project that would shape the company’s strategic direction. This article delves into our process of analyzing vast amounts of GPS data and satellite imagery to identify key routes for Blackbuck’s operations, ultimately influencing critical business decisions and investor relations.

As ExpressMOJO continues to gain traction in India’s trucking industry, it’s time to take a closer look at our business model and the immense market potential we’re tapping into. Our journey from a freight marketplace to a ‘Yelp for trucking’ has positioned us uniquely to address the challenges and opportunities in this vast, fragmented market.

In the vast and fragmented landscape of India’s trucking industry, a new player has emerged with the potential to transform the sector. ExpressMOJO, often described as the ‘Yelp for the trucking industry in India’, is on a mission to empower small fleet owners and bring efficiency to a market that has long been plagued by information asymmetry and low technology adoption.