In the fast-paced world of digital marketing, having access to real-time, accurate SEO data is crucial for making informed decisions. This article details my experience in developing a state-of-the-art SEO analytics platform, focusing on scalable architecture and innovative use of big data technologies to deliver real-time insights.
In the rapidly evolving landscape of e-commerce, personalization has become a key differentiator for businesses seeking to enhance user experience and drive conversions. As India’s largest eyewear e-commerce player and a unicorn startup, Lenskart recognized the need to leverage cutting-edge data science techniques to provide tailored product recommendations to its vast customer base. This article delves into my experience as a data science consultant, working on an innovative recommendation system that transformed the way Lenskart’s users discover and interact with eyewear products.