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Personalization

2023


Innovating User Engagement: Developing a Real-Time Personalized Feed for E-Commerce

As the Principal Engineering Consultant for a leading e-commerce platform in India, I led the development of a groundbreaking feature: a real-time personalized feed that revolutionized how users discover and engage with content within our application. This TikTok-inspired feature, tailored for e-commerce, significantly enhanced user engagement and time spent on the platform.

2022


Enhancing User Expression: ML-Powered Vernacular Sticker Keyboard at Hike

As the lead of the Machine Learning team at Hike Limited, I spearheaded the development of an innovative, AI-driven vernacular sticker keyboard. This project aimed to revolutionize user expression by intelligently suggesting stickers based on multilingual inputs, including Hinglish, Tamil English, and various other language combinations.

2021


Dabba: Reinventing Customer Loyalty and Engagement at the Point of Sale

In today’s competitive retail landscape, customer loyalty is more valuable than ever. Yet, many businesses struggle to implement effective loyalty programs, often hindered by the limitations of their existing Point of Sale (PoS) systems. Enter Dabba, an innovative solution that’s reimagining how businesses can foster customer loyalty and engagement right at the point of sale.