Innovating User Engagement: Developing a Real-Time Personalized Feed for E-Commerce
3 mins
As the Principal Engineering Consultant for a leading e-commerce platform in India, I led the development of a groundbreaking feature: a real-time personalized feed that revolutionized how users discover and engage with content within our application. This TikTok-inspired feature, tailored for e-commerce, significantly enhanced user engagement and time spent on the platform.