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User Engagement

2023


Innovating User Engagement: Developing a Real-Time Personalized Feed for E-Commerce

As the Principal Engineering Consultant for a leading e-commerce platform in India, I led the development of a groundbreaking feature: a real-time personalized feed that revolutionized how users discover and engage with content within our application. This TikTok-inspired feature, tailored for e-commerce, significantly enhanced user engagement and time spent on the platform.

2020


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2015


2012


Gamifying Intelligence: Developing Ubermens' IQ Quiz and Reward Platform

In the realm of consumer technology, finding ways to engage users while providing value is the holy grail of product development. My recent project with Ubermens has been an exciting venture into this space, where we’ve developed a platform that allows people to test their IQ through quizzes and win prizes in the process. This unique blend of entertainment, cognitive challenge, and tangible rewards has presented both exciting opportunities and interesting challenges.