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My writings

2021


Revolutionizing E-Commerce: Migrating from Magento to a Custom Python-Based Platform

As a Principal Engineering Consultant for a leading e-commerce company in India, I spearheaded a transformative project to migrate our platform from Magento to a custom-built, Python-based solution. This ambitious undertaking not only modernized our technology stack but also set the stage for unprecedented scalability and innovation.

The Technology Behind Perkk: Innovating the Employee Benefits Space

As a technology expert involved in conceptualizing Perkk, I’m excited to share insights into the innovative technical concepts that could power this revolutionary employee benefits platform. Perkk’s vision of a data-driven, personalized benefits experience requires a sophisticated technology stack that leverages the latest advancements in AI, data analytics, and cloud computing.

Building Analytical Systems in Core Java at Tyroo: Revolutionizing AdTech in India

In the early 2010s, as digital advertising was gaining momentum in India, I had the opportunity to work at Tyroo, the country’s largest adtech company at the time. As a Software Engineer, my role was pivotal in developing analytical systems that would shape the future of data-driven advertising in the region.

Leading by Learning: My Dual Role in the Startup Leadership Program

In the journey of an entrepreneur, certain experiences stand out as pivotal moments that shape not just our business acumen, but our entire approach to leadership and innovation. My involvement with the Startup Leadership Program (SLP) in New Delhi, India, in 2011, where I served as both a Joint Program Leader and a Fellow, was one such transformative experience.

Data-Driven Route Optimization: Leveraging Big Data for Blackbuck's Trucking Revolution

In the realm of logistics and transportation, data-driven decision-making has become a crucial factor for success. As a data science consultant for Blackbuck, often referred to as the “Uber for trucks” in India, I had the opportunity to work on a groundbreaking project that would shape the company’s strategic direction.